Athletic Hire Iñaki Etxebarria To Lead New Digital Innovation And Business Area
Several things have changed at Athletic since Aitor Elizegi won the Presidency on 27 December. From hiring a new Director of Communication and working towards moving the offices to San Mamés to creating new positions the current Board is focused on modernizing the club. With the season now over even more changes are coming and another has been confirmed.
Athletic have announced that they have created a new area of Digital Innovation and Business. The new Committee will be led by President Elizegi with the goal of putting “new technologies at the service of Socios and fans” while also focusing on modernizing the club as a whole.
In correlation to the newly created area, Athletic also announced the hiring of Iñaki Etxebarria who will lead the committee. Etxebarria has been an Athletic Socio for over 40 years and most recently served as the General Director of BilbaoTIK which is the technology center of the Bilbao City Council.