Athletic Club Unveil New Kits For The 2019/2020 Season

New Balance Kit

The new Athletic Club kits for the 2019/2020 season (AC)

Athletic narrowly missed out on European qualification this season. It was a disappointing end to the year, but the preparations for 2019/2020 have already begun. Athletic are wasting no time. The squad is already being addressed and strengthened, but so are other issues.

On Monday the club officially unveiled their new kits for the upcoming season. So far, designs from New Balance have been heavily focused on Athletic’s unique identity and that is once again the case. The new kits were released with the tag line “Upon This Ground” and encouraged fans to “Raise The Flag” in reference to the Basque flag. The release video featured several important places in Bizkaia, including the Tree of Gernika, while fans and players were waving the Ikurriña.

The home kit consists of broad stripes and a different type of collar than usual. The sleeves have a black trim as well as a white design on the bottom depicting the outside of San Mamés. The away kits are the main focus. They are a deep green and project an interesting graphic of the Basque flag emanating from a golden Athletic crest. Red trim is used on the sleeves but the Kutxabank sponsoring, New Balance logo, and lettering on the back are all in gold. Lastly, the goalkeeper kit is solid black with a green New Balance logo and trim on the sleeves.

Athletic and New Balance have built a strong relationship over the past few years with the American company putting a heavy emphasis on the values and philosophy of the club. In the announcement, Athletic stated that they worked alongside New Balance to design this year’s kit and every detail has a special purpose and meaning. The club has also announced that fans can preorder the new kits immediately on the official online store.


One comment

  • Love the promo Two things though: Looking at the sleeves, Ander Capa’s shirt is too small for him. And what’s with English tag lines? Last year it was “Loyal to the Last” and now we have “Upon this Ground”. Is Castellano too contentious and Euskara too obscure?

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